Robert Etheridge was born in Virginia Beach, Virginia. He attended Virginia Beach City Public Schools and upon graduation, transferred to a community college where he began his study of music, more specifically, the guitar. He first learned the fundamentals of his instrument from his father, and then began taking private lessons from various esteemed musicians around the country. After 3 years of studies he then transferred to a four-year university. While in college, he continued his study of the guitar, concentrating on both classical and jazz disciplines. It was during this time that he began playing the guitar for a variety of churches in the Virginia Beach area, in addition to doing session work for various producers/artists around the country. He has worked with artists/producers such as Missy Elliot, Eric Williams, Bo Mckinzey, Tweet, Blackstreet, Scarface, Nottz, Levi Little, Bink, Troy Taylor, and Snoop Dog. In addition, he has served as chief musical director, and tour musician for R&B artist Nicole Wray, His first major Record placement as a producer was for Platinum selling R&B artist Jahiem where he produced/co-produced two songs on his current album entitled Ghetto Classics.

One of Rob’s Artists is Senay. Senay, born and Raised in Hampton Va. March 17, 1991 is when Senay was created with a lovely voice to share, from in the car to the shower, church choir to school choirs. 10 – 12th grade she sung in Vocal jazz choirs and has made district once as well as Most Outstanding vocal Jaazz Alto I.2007 is when she first recorded on hooks of local artists. From then on she has sung on a few other as well as soon to be referencing songs and doing solo songs. At her younger days she always wanted to be a singer and until this day she is trying to achieve her dream.